Intertextuality

What is intertextuality?

• It is an idea that any text has been influenced and shaped by objects that have came before it.
• Therefore no film exists on its own – meaning they have borrowed ideas from different film.

Who is intertextuality important to?

• writers
• directors
• advertisers

Why does intertextuality exist?

• It does not always exist in film
• Limited to creativity

What influences intertextuality within a film?

• Every media text is inspired by the world around them
• Sometimes people to not realize they have used intertextuality