Tuesday, 2 July 2013

Ill Manors Case Study



Ill Manors is the fast paced, British Social Realism film realeased in 2012 by director Ben Drew (Plan B). The films plot revolves around the variety of people living in urban London today, through doing this we are enabled to see the truth and lives through various peoples lives in various situations. Each indivisual story morph into each other, creating a harsh insight into the realism of the world today. The film also witholds a soundtrack produced by the director himself, who has previously had chart topping hits, straight away enabling fans of his to be interested or have some knowledge of the soon to be released film, each story is represented by different tracks.


Budget - £100,000

Box Office (UK) - £453,570


Realease of the Film

Advertisement was first found in The Guardian's website, the first film poster shown on Empire magazines website, and Digital Spy also unveiling two further promotional posters.

The films premier took place on 30th May at the Empire cinema in Leicester Square, London. This screening was also attended by numerous other recording artists such as Professor Green, Tinie Tempah and Wretch 32, giving a wider range of audience/fans an interest into the film.

The films was realeased to 191 cinemas in the UK and Republic of Ireland on 6 June 2012. Ill Manors was also released in the Netherlands on 30 August 2012.

It was also shown at the Toronto Film festical and the Festival do Rio in September 2012 giving a wider target audience for the film, as well as TV adverts and Ben Drew (Director) using social media such as Twitter.


Reception

On the films opening weekend the film gained a 9th place at the UK Box OFfice, with a gross of £256,288.
Domestically the film has a total gross of £453,570, after 8 weeks at the box office.

Reviews

The films received widely positive reviews from boths fans and critics, with public film critic sites such as 'Rotten Tomatoes' having a average of 80% ''Fresh'' on the film, and buyers off Amazon giving the film an average rating of 4.5 out of 5, with claims that despite the films harsh and grim nature, it has a gripping and unavoidable storyline.

Social Networking

Ill Manors has been successful on social networking sites such as twitter, Facebook and Youtube. For such a fairly low budget film it has been able to find impressive success.